Growing a business can be frustrating, nerve wracking and stressful. Developing the path that brings the exact right customers/clients/prospects to you takes time and planning. We've all witnessed businesses that seem to zoom to the forefront, capture attention and lots of business with seeming little effort. And it does happen although it's rare.
Who doesn't want overnight success? But to capture a market and ensure your organization is around for the long-term, a methodical, measurable approach is essential. It won't just happen. Your marketing must be purposeful and you can't abandon it when instant results aren't yours.
Being a business owner requires you to be strong and courageous. Your destiny is in your hands. That's a scary proposition! And it's why more folks don't own their own businesses. Being strong and courageous requires you to look fear in the face and do what you need to do to create success.
Remember there is a huge difference between fear (created in our own minds) and danger (ensuring your personal safety). Part of being strong and having courage is knowing when you need help and getting it. Fear dissipates when we change our thinking about a situation.